Browsing by Subject "Consumer satisfaction"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
- PublicationA study on the service quality and its impact on customer satisfaction : a case of HaiDiLao Hotpot in Bangkok(University of the Thai Chamber of Commerce, 2023)
;Su, Jian Xiang. ; ; ;University of the Thai Chamber of Commerce. International Business.University of the Thai Chamber of Commerce. International School of Management.This study examines the impact of service quality on customer satisfaction at HaiDiLao Hotpot in Bangkok. Service quality is an essential factor influencing customer satisfaction and loyalty, particularly in the highly competitive restaurant industry. Employing a quantitative research approach, we distributed questionnaires to customers at HaiDiLao Hotpot, focusing on various dimensions of service quality, including responsiveness, assurance, tangibles, empathy, and reliability. The collected data were analyzed using statistical techniques to establish the correlation and impact between service quality parameters and customer satisfaction. The findings revealed a significant positive relationship between service quality and customer satisfaction, with all service quality dimensions having a critical influence on satisfaction levels. The study underscores the importance of maintaining high service quality to enhance customer satisfaction and loyalty. It provides practical insights for the management of HaiDiLao Hotpot, suggesting that continuous service quality improvement should be a core part of the restaurant's strategy. The findings can also be useful for other restaurants operating in similar environments. Further research is recommended to explore other potential factors influencing customer satisfaction and to validate these findings in different restaurant settings.123 340 - PublicationAn empirical study on e-service quality influencing customer satisfaction among foreign users of Lazada in Thailand(University of the Thai Chamber of Commerce, 2023)
;Tun Tun Oo. ; ; ;University of the Thai Chamber of Commerce. International Business Management.University of the Thai Chamber of Commerce. International School of Management.This independent study is to investigate the influence of service quality dimensions on customer satisfaction among foreign users of Lazada in Thailand. In this study, quantitative method was used, and the questionnaire was designed by using the modified ESERVQUAL model. A total of 161 respondents participated in this research, however only 153 respondents’ data were included in the research because eight respondent’s data were screened out from the survey. The result of the study suggests that e-service quality dimensions, such as efficiency (sig at 0.00), availability (sig at 0.01), fulfillment/reliability (sig at 0.01), responsiveness (sig at 0.00), and compensation (sig at 0.00), play important roles in influencing customer satisfaction among foreign users of Lazada. The finding of this study contributes to a better understand of e-service quality dimensions influencing on customer satisfaction and identify the key dimensions which have significant impacts on customer satisfaction of LAZADA, to develop better strategic planning for the organization.63 216 - PublicationSatisfaction of Asian and non Asian tourists toward service in Bangkok five-star hotels /(University of the Thai Chamber of Commerce (UTCC), 2006)
;Sirikarn Jaiboon; University of the Thai Chamber of Commerce. Department of International Business30